My ShopMy store is the most complete version of what I’m currently recommending. It pulls together skincare, makeup, tools, and haircare across price points – from the $6 concealer I reach for constantly to the serums worth every penny of a higher price tag. I use ShopMy because it lets me organize everything by category, so you’re not scrolling through a wall of products trying to find what you need. If you’ve ever asked me what I use or what I’d suggest for a specific concern, the answer is probably already in here. I update it as my recommendations change, so what you see reflects what I’d actually tell you right now.
What You’ll Find in My ShopMy Store
My ShopMy store is organized by category so you can go straight to what you need. The skincare section covers everything from cleansers and toners to serums, moisturizers, and SPF – with a strong focus on ingredients that actually work for mature skin, like retinoids, peptides, niacinamide, and vitamin C. The makeup section includes foundation, concealer, blush, mascara, and lip products that perform well on skin that has texture, dryness, or fine lines. I’ve also included tools and devices – things like gua sha, facial rollers, LED masks, and microcurrent tools that I’ve personally tested and found worth the investment.
My Approach to Curation
I don’t add products to my ShopMy store because they’re trending or because a brand sent them to me. Everything in there has been tested on my own skin or used on clients, and it made the list because it delivered results. I pay attention to how products perform over time, not just in the first week. I also consider the full picture – ingredients, texture, finish, longevity, and whether the formula is appropriate for skin that has changed with age. If something gets removed from my store, it’s because I stopped recommending it. That’s the only reason.
How to Use My ShopMy Store
When you click through to my ShopMy store, you’ll land on my most popular picks. From there, you can browse by category using the tabs at the top of the page. If you’re looking for something specific – a foundation for dry mature skin, or a serum for hyperpigmentation – the category view is the fastest way to find it. You can also follow my store on ShopMy to get notified when I add new products. For more in-depth guidance on building a skincare routine for women over 50, check out my skincare guides on Beauty with AS where I go deeper on ingredients, layering, and what actually works at this stage of life.
A Few Things Worth Knowing
Some of the links in my ShopMy store are affiliate links, which means I may earn a small commission if you purchase through them – at no extra cost to you. I only link to products I genuinely recommend. I’ve been a professional makeup artist and beauty educator for over two decades, and my reputation is built on honest, practical advice. That doesn’t change because there’s an affiliate relationship involved. My ShopMy store is
My ShopMy store is one of the easiest ways to shop my recommendations directly. Whether you’re looking for a new foundation, a serum that actually delivers results, or a tool worth adding to your routine, you’ll find it there – organized, current, and honest.
If you have a specific concern – whether that’s hyperpigmentation, loss of firmness, or finding a foundation that doesn’t cake – use the category filters to narrow things down. I’ve also added notes to several products explaining exactly who they work best for, so you’re not guessing. Think of my ShopMy store as a shortcut to the products I’d actually tell a friend about.
