Mastering the Art of Concealer Application Over 40

Step 1: Choose the Right Concealer Formula

The best concealer for women over 40 is lightweight, hydrating, and buildable.
Celebrity makeup artist Vincent Ford recommends avoiding thick, drying formulas that can emphasize texture.

Two favorites I personally recommend:

• Natasha Denona High Glam Concealer (luxury option): Hydrating, flexible, and radiant without being heavy.

• NYX Bare With Me Concealer Serum (budget-friendly option): Lightweight, serum-like formula that feels amazing on dry or delicate skin.

Skip heavy matte concealers like Tarte Shape Tape, which tend to settle into fine lines.

Step 2: Hydrate Before You Conceal

Concealer will only look as good as the skin underneath it.
Before you apply anything, prep your under-eye area with a lightweight eye cream.
Tap it in gently using your ring finger, no tugging!
Painted by Spencer swears by this prep step to prevent dryness and ensure a smoother application.

Step 3: Color Correct Before Concealing

Instead of layering on tons of concealer, use a color corrector first to neutralize discoloration.

• For blue or purple shadows, a peach corrector like the Nikol Beauty Peach Pencil works wonders.

• If your under eyes look dull or sallow, a lavender corrector like LA Girl’s Lavender Concealer can brighten them up.

• Want even more radiance? Try pink brighteners such as Beauty Pie’s Superluminous Under Eye Genius or Catrice’s Under Eye Brightener for a soft, natural lift.

Think of color correcting as a sheer filter that gives your concealer less work to do.

Step 4: Apply Concealer Strategically (Not Everywhere)

Instead of the old-school giant triangle method, apply concealer only where you need it:

• Inner corner (where darkness tends to be most prominent)

• Outer corner (to lift the eye)

• Lightly blend toward the center.

Glam Girl Gabi’s tip: Use a damp sponge, fluffy brush, or your fingertip to tap it in.
Less is more for mature skin!

Step 5: Troubleshooting Common Concealer Problems

Even with the best prep, sometimes concealer can misbehave. Here’s how to fix it:

• Creasing?
  Use a clean micro-blading cotton swab to gently pick up excess product around crow’s feet, then tap with your fingertip to smooth.

• Dryness?
  Press a tiny bit of lightweight moisturizer over the area — no need to add more concealer.

• Too Heavy?
  Mist your face lightly with a setting spray, then press it in with a damp sponge to revive the look.

Step 6: Setting Without Drying Out

If you want to set your under eyes, choose a whisper-light touch with powder.
My favorites are Laura Mercier Ultra Blur Powder and Pat McGrath’s Blurring Under Eye Powder  both finely milled and ideal for mature skin.
Use a small brush and press, don’t sweep.

🎥 Prefer to Watch and Learn?

If you’re more of a visual learner, I’ve got you covered! Head over to my YouTube channel to watch the full step-by-step tutorial where I walk you through each tip to brighten and smooth the under-eye area specifically for women over 40.

Ready to Master Your Makeup Routine?

Concealer for mature skin doesn’t have to be frustrating. With the right products, prep, and techniques, you can achieve bright, smooth under eyes that make you look and feel radiant at any age.

If you’re ready for even more personalized guidance, I offer one-on-one makeup lessons designed specifically for women over 40.
Click here to book your session today!

Let’s help you feel like the Queen you are, because your beauty deserves to shine.